Thinking about developing your personal brand? Well — we’ve been thinking about that as well. From collaboration opportunities to finding the right role, capturing the core of you, is tantamount. This Playlist is designed to glean the best advice and set you off on the right foot.
There is a rundown of this week’s featured playlist — Developing Your Brand & Influencer Voice — below. (Let us know you find our picks helpful by subscribing!) Find it listed under “Playlists” at our newly minted YouTube Channel. Here’s the link: https://www.youtube.com/channel/UCPobAd0urxAGPaVu4PNWsIQ.
Cynthia Johnson, How to Build Your Brand and Influence. One of our great editors, Cynthia Johnson shares sage advice about how brand authenticity and purpose live at the core of your personal brand. (Stay tuned for her upcoming post on the topic.)
Kelsey Raymond, The Future of Content. Kelsey, a founder at Influence & Co. explains how content can be powerful communicator — transmitting brand information with a powerful punch. One piece of advice? Speak to personal experiences if you’d like to influence others (and shift mindsets).
Gary Vaynerchuk, How to Build Your Brand, Think Bigger and Develop Self-Awareness. Vaynerchuk delivers a quick paced synopsis, concerning how to build influence through a social media footprint. But, he delivers a great piece of surprise advice (jump to 7:15 ) — pick the medium that fits you. If you don’t feel comfortable in front of the camera, this is absolutely not a deal breaker. Move on to what suits you and your message (think blogging, Medium and podcasts).
Building Your Brand Through Social Media, Stanford Business School. The iconic biz school fills us in on how social media shapes our brand — whether you are a student or an established professional. Delivered by their own students, the perspective is refreshing.
Tom Peters, Tell Stories. This game changing author, wrote the now classic 1997 Fast Company piece The Brand Called You. His acknowledgement that individuals have their own brand — and there are specific building blocks to do so — was an eye opener. The best thing? He has published a whole series of short videos on this topic.
Malcolm Gladwell, The Tipping Point. You cannot talk about brand or influence, without touching on the notion of how ideas, brands (and people) become sensations. Gladwell shares his perspectives on how contagion begins. His story of the resurgence of Hush Puppies is fascinating.
Branding Pays, Karen King.
Live.Work.Think.Play shares observations concerning a wide array of topics from running a company — to the perfect fragrance. It is designed to share lessons learned from a variety of perspectives.